Okay man, there is just so much trash talk going on about the MacBook Air that I want to personally take a board and whack all the whiners upside the noggin. We are such a jaded bunch of jackasses at times.
Anyways my initial thoughts were that it didn’t have some features I would have liked to have, but I understand there was a goal to meet and decisions had to be made to achieve it. But what I thought first of all is that Apple probably doesn’t expect it to be an immediate hit – it is the first step on the road to further innovation and keeping its branding on the cutting edge of innovation to be primed for when the timing and market is ripe to reap the sales. Plus I do think it was a labour of love for Jobs. I mean really just look at these pictures – I smile just knowing that this is a look of a man who is holding something dear to him that he really deeply desired to make. And it is quite an accomplishment.
Not to continue to make the Jesus-Jobs analogies (but what the heck the Jobs as the Messiah of tech is firmly implanted into Apple culture) but the thumb-sucking baby bawling going on that Jobs didn’t live up to their expectations did instantly bring to mind:
Matthew 11:17 – “To what can I compare this generation? They are like children sitting in the marketplaces and calling out to others: ‘We played the flute for you, and you did not dance; we sang a dirge and you did not mourn.’ “
Oh poor us. I dunno, I guess this is a full-on rant, but half of the blogs and comments out there sound like they come from petulant brats.
The Big Picture: Apple’s methodical moves show it takes time to change the world is a great article that mirrors how I see the introduction of the MacBook Air:
First let’s look at the MacBook Air, which is a cool product with a bad name, though I guess it worked well for Michael Jordan, so what the heck. It is very doubtful that Apple will sell a million Airs in the next year. It is doubtful Apple will sell even half a million Airs and Steve Jobs knows this. What’s important here is not the subnotebook computer but the bits of it that will likely make their way into much more interesting Apple products to come.
Take that specially packaged Intel CPU, how did that come about? Steve Jobs didn’t beat the heck out of Intel CEO Paul Otellini to get a little CPU that would go into fewer than half a million boxes. Steve did what he always does. He beat the heck out of Paul Otellini with the promise that this little CPU — for which we can expect Apple will hold some exclusive for the next six months — will end up in millions and millions of Apple products, nearly all of them costing a lot less than a MacBook Air.
Apple is very important to Intel. Though nobody says it out loud, Apple is the last of the major computer companies that uses 100 percent Intel processors. And Apple’s ability to do more with less has to be a continual inspiration to its competitors. As Apple slides further and further into the consumer electronics and networking markets, Intel will be right there, too. I still expect we’ll see an Apple tablet this year, for example, and it will use this same Intel CPU.
Want an example of the vacuous drivel that set me off on this rant? Well here are some quotes from this gem
Only days removed from CES, and Steve Jobs has decided that he wants attention again. This time, his attention-grabing, flame-war inducing, fan-boy wet-dream has come in the form of a laptop. [blah blah whine whine] After all, I know that charging $3,100 for any laptop basically amounts to robbery of the highway variety.
Of course the author doesn’t mention that the $3,100 price point is for the solid state drive and never mentions at all that the traditional hard drive version is $1,700 – hardly highway robbery for what it is. Let’s not let facts get in the way shall we? Such as the fact that Apple is selling incredibly cheap SSD drives? No, no, mustn’t do that.
Oh, and sorry to interrupt with this, MacBook Air battery replacements take only minutes
Now I feel a whole lot better. I will leave my wallet at home when I make the pilgrimage to the Holy Land in two weeks to personally fondle the actual item.




7 prayers have been offered in " Breathe, breathe in the Air of my rant "
Follow-up comment rss or Leave a Trackback“What’s important here is not the subnotebook computer but the bits of it that will likely make their way into much more interesting Apple products to come.”
Boom, there it is. This isn’t a regular use product, it’s a cutting edge status symbol, and there’s nothing wrong with that. It’s a bundle of new technologies and that’s ALWAYS come at a premium, regardless of the company doing it.
I think the reason everyone is whining is because, unlike the iPhone, which EVERYONE wants and can use, the Air is something that has a limited market appeal. So people are saying, “well, I can’t do my video editing on it, so I don’t think I’ll buy one,” and expanding that to, “well, guess it’s not that great of a product.”
I think you are spot on, and it just irritates me to no end that “my personal need wasn’t met so Jobs’ Keynote sucked” is being the mantra of some. None of the items revealed are personally of any great value to me personally. I doubt I will rent many movies online – I don’t have an Apple TV and though would like to, have no plans to buy one. I don’t have an iphone. The ipod touch enhancements are a benefit – but it wasn’t some earth-shattering thing. But the WOW moment was that beautifully flat item. I can’t wait to hold one. And after the dust settles, I am actually beginning to see how I could use one of those if I had the need. The fact that it can co-opt the drive of other computers makes it very nice as a “satellite” so to speak of my MacPro beast which isn’t going anyway. I plan to (hope) one day to move into a slightly bigger home with a two-story floor plan. It would be awesome to have that device go around with me and be able to co-opt the resources of my main machine and to have to go around town. Shrug. I think the $1700 price point is reasonable, but I also am pretty generous when it comes to cutting edge technology. I am willing to pay.
Maybe you should lighten up a little. I actually found that second article kinda funny. I think that you fail to realize that it is merely satire. All the articles on that site have sarcastic overtones. They are hardly whining. I think the point of that swongle site is to deliver gadget news with a twisted sense of humor. $1700 is a bit expensive, for my taste, but I hope to get what i pay for. After all, it is only 3lbs and still packs a heavy punch. I do like the the MacBook, myself, but I can still appreciate a sense of humor. In fact, I just subscribed to their news feed. Maybe you should lighten up a bit.
Hi Bethany, with regards to that site, you most certainly can be right. That was just the first example I could find in a hurry, but you surely know that the basic facts of what I said is correct. I had literally hundreds of rss feeds with the type of things I am speaking of. If I am wrong about the intents of the article quoted, then I apologize for using that example – but excise that article – my point remains don’t you think? Have you not seen really whiney complaining articles? I sure have. When I find another one (I cleared my bloglines feed of any others) I will edit the article accordingly. I am very glad you posted if I am wrong – I certainly don’t want to misrepresent anyone. I will also subscribe to their feed to get a feel for what that site is about, for I do love satire and parody.
But seriously Bethany, Sweet Mercury who has posted above has gotten the very same impression from the blogosphere, and I know I am not incorrect on the point though I will totally take your word for it since you are more familiar with that site to know if I misapplied a parody. I certainly wouldn’t want to pull an Enderle. I posted likewise over there. Thank you for visiting.
BTW – I just checked my bloglines current feed and it seems like today people are wanting to carry on more about the whole Steve snubs porno blogger thing. There was the usual suspects of the SteveNote being “underwhelming” and the like – which is precisely what I am talking about before. Simply Google “underwhelming” and MacWorld 2008 – though I am sure you are aware of what I mean and wanted to point out that I used a poor example.
Oh and here is a great example of satire. OMG that was funny. I just love the iphone savior blog.
http://www.iphonesavior.com/2008/01/worlds-thinnest.html
No, no. I definitely agree with your article. And I don’t find anything wrong with what you said in it or about any mentioned sites; I was just pointing out something you may have overlooked, that’s all. As a MAC fan, I can definitely appreciate you standing up for what seems to be the little guy out in the blogosphere.
Thanks Beth! And I just love those pics of Steve that I posted, he looks so happy that it makes me feel happy.
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